工党于20世纪90年代重塑形象，改称新工党。
In the 1990s the Labour Party rebranded itself as New Labour.
鲁尔区正在重塑形象，成为研究、能源和物流聚集区。
The Ruhr has therefore been reinventing itself as a hub for research, energy and logistics.
他说，重塑形象能帮助TTM更有效地与烟民沟通。
The rebranding could help the TTM communicate more efficiently with smokers, he said.
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