在广告的理论和实践中，广告道德的重要性没有引起足够的重视，导致在广告活动中出现了一些不道德的现象。
In the advertisement theory and the practice, the advertisement morals importance has not brought to the enough attention, caused to appear some not morals phenomenon in the AD campaign.
道德评价是人们对一定道德现象进行价值判断的特殊评价活动。
The moral evaluation is a special evaluation activity that people carries on the value judgement to the certain moral phenomenon.
康德从现象和物自体的两分出发，把人的实践分为“技术地实践的”活动和“道德地实践的”活动。
Starting from the difference between Phenomenon and Thing itself, Kant divides human praxis into "technological-practical" action and "moral-practical" action.
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