本文通过调查研究，指出中国企业家和北美企业家在与商务谈判有关的价值观念和行为方式上确实有较大差异。
The author suggests that there are considerable differences between Chinese and North American entrepreneurs in terms of their values and behavior during business negotiations.
本文以跨文化的视角对中西方之间的商务沟通进行了分析，通过个案研究指出文化背景的差异是跨文化商务谈判时产生冲突的一个重要原因。
This thesis demonstrates that differences in cultural background are much responsible for the occurrence of conflicts in business negotiation from an intercultural perspective by case studies.
本文采用归纳分析法，通过对谈判中语料的分析，探讨在商务谈判中的语用策略的本质特征及其应用。
This thesis intends to make a tentative inductive study of strategies as its rationale, and to probe into the essence of pragmatic strategy and its application in international business negotiation.
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