股东们认为，银行连续经营的企业，有着强大的资产基础，尽管遭受短期流动性问题。

The shareholders argue that the bank was a going concern and had a strong asset base, albeit hit by short-term liquidity problems.

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营销是企业通过市场识别、创造并首先满足目标顾客需求并系统地、连续地、有效地使顾客和企业增值、社会和员工满意的经营活动。

Marketing is a business activity to increase the values of consumers and enterprises, and satisfy the society and staff by recognizing the market, creating and fulfilling the consumer's needs.

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利用其公布的1999-2002年连续四年的年报，本文分别计算了衡量各公司多元化程度的赫芬达尔指数，并与一系列衡量企业经营绩效的指标建立回归模型。

Using these annual reports of sample companies from 1999 to 2002, we have built a statistic model to examine the impact of diversification to the firm performance.

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