心理契约是个人与企业对彼此的付出与回报的一种心理期望，这种未公开说明的、内隐的约定，在一定程度上决定了员工与企业相互之间的态度和行为。
The psychological bond is a mental expectation of labor and pay between workers and enterprises, which determines the attitude and action of both in some extent.
IAT也可以用来测量广告中性别刻板印象的内隐效应，但当实验材料为图片时，这种工具的效度受到影响。
IAT also can be used to measure the implicit effect of gender stereotype in advertisements, but its validity weaken when choosing pictures as the experimental materials.
这种看似没有道理的观点背后的部分原因是所谓的“内隐社会认知”——伴随我们的那些根深蒂固的假设，我们根据这些假设行事，但我们并没有意识到这一点。
Part of what's behind this seemingly irrational belief may lie in what's called implicit social cognition-the deep-rooted assumptions we all carry around, and may act on without realizing it.
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