广告经理关键要决定到底是“硬销售”还是“软销售”策略适合特定的目标市场。

A key decision required of advertising managers is whether a "hard-sell" or "soft-sell" strategy is appropriate for a specific target market.

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实施软销售的一种方法是提供信息，暗示广告商希望消费者得出的主要结论，但不明示结论本身。

One way to implement the soft-sell approach is to provide information that implies the main conclusions the advertiser wants the consumer to draw, but leave the conclusions themselves unstated.

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