该品牌的新无线计划名为“超越谈话”。
关键的问题在于：一个品牌如何才能超越对手给顾客提供一次难忘的购物经历？
The crucial question is: How can a brand go above and beyond to offer an unforgettable experience?
虽说仍为时尚早，但是对于一家超越其他任何消费品牌的等同于新公司的企业来说，这看起来似乎又是一个成功。
It's early yet, but it looks like another success for a company that, more than any other consumer brand, is synonymous with the new.
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