中国汽车生产商的营销手段也专门针对本土市场，有时赤裸裸地传达财富和成功等信息反而能在本土市场收到好的销售效果。 奇瑞给其高档汽车品牌取名瑞麒走的就是这条路线。

Chinese manufacturers' marketing approach is tailored to the local market, with the at-times blunt messages about wealth and success that play well here, such as Chery's choice of name, Riich.

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