资产需求理论是金融投资的理论基础，它研究一个人如何利用他的收入在各种各样的金融资产中进行选择，以使自己获得最大程度地满足。
从土地的供给与需求两个方面对土地资产市场进行分析阐述，并运用“博弈论”分析土地资产市场的供需求达到均衡的理论方法。
This paper also analyze the land assets market from the angle of supply and demand, and the method of balancing the supply and demand through the application of "Game Theory".
随着中国2008年奥运会、2010年亚运会等体育赛事在我国的举办，对体育营销和品牌资产关系理论的现实需求也越来越大。
With China's 2008 Olympic Games, 2010 Asian Games and other sporting events held in China, between the reality demand among the sports marketing and brand assets relations is growing.
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