贴身媒体是指手机正在成为一种媒体，而且是一种无时不在、无所不在的“贴身媒体”（personal media）。
有消息人士告诉媒体，“他的安保团队总是寸步不离，Lady Gaga对于他们的依赖性越来越强，甚至不愿意孤身一人到任何地方，保镖的贴身保护甚至在她睡觉时都没有半点松懈，他们会在房间里守着熟睡的Gaga”
She is becoming more and more reliant on them and won’t go anywhere alone. Her bodyguard even sits in her room as she sleeps.
意大利媒体称目前审问的嫌犯名叫保罗·加布里，是教皇的贴身男仆。
The suspect now being interrogated has been named by the Italian media as Paolo Gabriele, the Pope's private butler.
如何可以把媒体运用得更贴身，以加强特别情况下消费者与品牌的关系？
In what way could the use of media be tailored to intensify the relationship between: a different messages? B different target groups?
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