我国居民的休闲时代已经到来，休闲不仅是消费的条件，也起着诱导消费的作用。
The era of leisure in Chinese citizen has already come. Leisure is not only a condition for consumption, but also plays a role in guiding consumption.
本文通过对“诱导消费”在市场当中的运用分析，总结了其在市场营销中的策划方略及其创意原则。
Based on "induction" in the market consumption of analytical, summarizes its marketing strategy planning and the principle of creativity.
心理定价策略是指企业根据消费者的购买心理，诱导消费者的购买来扩大市场销售量的一种定价策略。
Psychological pricing tactics is that enterprises induce the purchase of customers in order to enlarge their own sales volume according to customer's purchasing psychology.
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