Leech）的《语用学原则》(Principles of Pragmatics). 1986 年，国际语用学学会成立，并决定把《语用学杂志》和《语用学和其他学科》（Pragmatics and Beyond）作为学会的学术刊物...
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我们将引入各种不同的语用学原则和理论作为我们的研究基础，讨论语言策略和非语言策略在南博会商务谈判中的应用。这一部分分为四个章节。
In chapter 2 we present in detail current research survey of business negotiation and pragmatic study specifies the need of a pragmatic approach to the international business negotiation.
从语用学角度看，幽默的产生有一定的规律，语用原则与英语幽默的产生有着内在的联系。
From the view of pragmatics, the humor has its laws, and it also has an interior relation with the pragmatic principles.
并简要分析了语用学中合作原则在广告用语中的体现。
And a brief analysis of the pragmatics of language in the principle of cooperation reflected in the AD.
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