许多中国公司努力创建自有品牌，这也推动了广告支出。
Many Chinese companies' efforts to build brands of their own are also fuelling AD spending.
许多中国公司长期以来一直避免为咨询和其它服务支付高额费用。
Many Chinese companies have long balked at paying high fees for consulting and other services.
投资者日趋担心的是，他们能否把许多中国公司的财务报表当回事。
Investors have become increasingly worried about whether they can take the financial accounts of many Chinese companies at face value.
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