例如,IT行业的很多企业都开展认证营销(Certification-Marketing)。认证营销(Certification-Marketing)是指企业依靠自身在行业的技术权威优势,通过对潜在客户进行技术培训并对培训结果进行具有...
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培训者销售面向认证的课件,顾问销售他们的培训,出版商营销书籍,而销售商则销售以上的所有产品。
Trainers sell certification-oriented courseware, consultants push training, publishers market books, and vendors sell all the above.
分析了企业推广实施ISO 14000的表现特征和制约“瓶颈”,提出ISO 14000认证企业必须倡导绿色营销战略。
Characteristics and bottleneck of ISO14000 implementing in enterprises are analyzed, and green marketing strategy is promoted for certified enterprises.
公司建有完善的营销网络和一流的服务体系,并于1997年在国内同行业首家通过ISO 9001质量体系认证。
The company has been established its own marketing and service network and passed the ISO9001 quality system certificate in the year 1997.
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