角色营销是一种把人们想体验某种社会和心理角色形象的欲望和意识作为一种市场动力来塑造企业品牌形象，并以此引导和创造市场消费行为的营销方式。
营销部一直都扮演着销售部的辅助角色。
The marketing department has always played a subsidiary role to the sales department.
事实证明，把电视角色印在午餐盒上是一种有效的营销策略。
Putting TV characters on lunch boxes proved an effective marketing strategy.
对于口碑媒体而言，这些营销人员扮演着诱发用户回应的角色。
For earned media, such marketers act as the initiator for users' responses.
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