核心创意为：运用视觉夸张法以及讽刺性的幽默来说明，由于其惊人的清凉资产，因此海尼根能使身体的各部位复苏。
The core idea: By the use of visual hyperbole and sardonic humor assert that Heineken can revive parts of the body (and anything else ) because of its amazing refreshing properties.
雕塑家穆克创作的雕塑作品真实地发映了人体的特点，同时又能以夸张的人体比例创造出视觉上的冲击力，如这尊名为“在床上”的雕塑。
Mueck creates pieces which faithfully recreate the human body, while playing with scale to create visually stunning sculptures, such as in Bed.
天马行空的想法和夸张的后期一种不一样的视觉风潮…摄影只有一直往前走没有停止。
Imaginative ideas and exaggerated later a different kind of visual agitation... Photography is only go straight ahead without stop.
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