要成为一个Twitter上的成功品牌，你必须建立信誉和公平。

To be a successful brand on Twitter, you have to build credibility and equity.

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和其他有鲜明特色的星战标志类似，要帮助描绘2010年的《星战》品牌，环境(在此为蓝天)自然应当成为标志着2010年的《星战》品牌的一个关键元素。

Similarly to other signature Star Wars ICONS, it seemed natural that the environment (in this case the blue sky) should be a key element to help represent the 2010 Star Wars brand.

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迪尔里说，如果要生产很棒的葡萄酒并且成为中国国内的领先品牌，就必须以消费者为导向。

'If you're going to make great wine and be a leading brand in China, you also have to be consumer-oriented,' Mr. Dearie said.

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