发现,产品制造国对品质评价具有显著影响,而品牌来源国则对购买意向产生显著作用。
The results indicated that Made-in Country affected product evaluation significantly, but Country of brand influenced purchase intention.
本研究在区分品牌来源国和产品制造国的基础上,探索了它们各自对消费者产品质量评价和购买意愿的影响。
Based on the identification of Country of Brand and Made-in Country, this study explored their impacts on product evaluation and purchase intention.
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