在信息产业中，技术标准联盟作为战略联盟的一种形式，虽然在现实中已经广泛存在，但是以它为主要研究对象的学术研究还很少。
In information industry, as a style of strategic alliance, technological standard alliance exists widely in reality, but the theoretical research on it is rare.
虽然在银幕上他们是誓不两立的对手，在现实生活中他们却是密友。
Despite their bitter screen rivalry, off-stage they are close friends.
金钱虽然在现实生活中如此重要，但它依然不是万能的。
Although money in real life is so important, but it still is not everything. There's mastercard.
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