构建完善的电力营销风险管理机制是营销工作的重要一环。
The construction of that perfect mechanism is the key link of power marketing.
因此，加强复杂环境下企业营销风险管理研究具有重大的现实意义。
Therefore, strengthens under the complex environment the enterprise marketing risk management research to have the significant practical significance.
营销风险是由营销环境等因素的不确定变化带来的，营销风险衡量是营销风险管理的核心。
The marketing risk comes from the uncertainty of the marketing environment, and it's measure is the core of marketing risk management.
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