换个方法说,这个策略的最终目的,就是要为客户提供一些不仅能够为你带来额外生意,又令竞争对手更难打进客户的解决方案。 找出这些额外生意之后,你就要找到相关的决策者,并开始准备计划书和执行你的营销计划。
In other words, the goal is to provide meaningful solutions that not only generate additional business for you, but also creates a barrier for your competition.
营销计划-如何准备它们,如何使用它们,第7版。
Marketing Plans - How to Prepare Them, How to Use Them, 7th Edition.
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