电子营销的含义：电子营销已经成为全球每一项业务的核心。

Meaning of e-marketing: The term e-marketing has come to stay in the heart of every business across the globe.

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阐述了市场营销的含义及其重要性，指出煤炭企业只有加强市场营销才能获得最大效益。

Though description of market sales concept, the paper points out that the best benefit can be obtained only by strengthening the market sales management.

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定位市场营销理论中的一个重要概念，分析定位的本来含义，研究市场定位？产品定位和竞争定位三者的逻辑关系，具有重要的学术价值。

It is of importance in academic aspect to analyze the original meaning and to probe into the logic relationship among market positioning, product positioning and competition positioning.

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