营销渠道设计是指为实现分销目标，对各种备选渠道结构进行评估和选择，从而开发新型的营销渠道或改进现有营销渠道的过程。
然后研究影响营销渠道设计的几个因素，包含公司的营销战略、产品因素、市场因素、成本因素。
Then several factors affecting the marketing channel design are studied including company's market strategy, product factor, market factor and cost factor.
本部分分析了哆咪影视公司营销渠道设计的原则和过程，并介绍了动漫企业目前所采用的一些典型的渠道模式。
This section of the Duomi film and television company marketing channels and the principles of design process and introduced the animation enterprises used by the typical channel mode.
解决这两个问题的关键在于销售渠道的设计与选择，因此人寿保险市场对营销渠道研究的客观需求越来越强烈。
The keys to these problems the designation and selection of marketing channels, so the research of the marketing channel is more and more urgent to the Life market.
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