营销沟通是指在(一个品牌的)营销组合中通过与(该品牌的)顾客进行双向的信息交流建立共识而达成价值交换的过程。
... 工商管理硕士 Master of Business Administration MBA 营销沟通 Marketing Communications MSc 营销与商务管理 Marketing and Business Management MSc ...
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营销沟通/传播 marketing communication
整合营销沟通 Integrated marketing communication ; IMC
战略性营销沟通 Strategic Marketing Communications
市场营销沟通 General Integrated Marketing Communications ; Marketing Communications
又称为营销沟通组合 Marketing communication mix
营销沟通/流传 marketing communication
所谓整合营销沟通 Integrated Marketing Communiciation ; IMC
商务与市场营销沟通 BA Business with Marketing Communications
营销沟通的创意 Creative Marketing Communications
Third, Product concept and brand establishing depend on workable integration of marketing communication tools.
第三，产品概念和品牌建树有赖于对营销沟通手段的有效整合。
参考来源 - 品牌产品进入国际市场的营销沟通策略研究Integrated Marketing ;Communications (IMC); Mengniu Super Girl
整合营销沟通;蒙牛“超级女声”
参考来源 - 蒙牛之“超级女声”整合营销沟通策略研究·2,447,543篇论文数据，部分数据来源于NoteExpress
大量的营销沟通都关注于消费者的反馈。
A large proportion of marketing communication concerns feedback to consumers.
第三，产品概念和品牌建树有赖于对营销沟通手段的有效整合。
Third, Product concept and brand establishing depend on workable integration of marketing communication tools.
本文运用理论分析、实证研究的方法，概述了营销沟通相关理论及方法。
In the following parts, this paper analyzes the factors of influencing marketing communication using the methods of empirical examination and qualitative and quantitative analyses.
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