商管教育将营销学定义为：营销是一个计划和执行知识、货物以及服务的形成、定价、推广和分拨的全过程，目的是通过交换来满足个人和组织的需求。营销学（Marketing）是一门研究企业经营与销售活动的学科。
市场营销学 Marketing ; Marketing Management ; Principles of Marketing
国际市场营销学 International Marketing ; International Marketing and Sales ; International Marketing Management ; International Marketing & Sales Management
神经营销学 Neuromarketing
国际营销学 International Marketing
市场营销学原理 Principles of Marketing
论营销学 KELLOGG ON MARKETING
国际营销学院 Department of International Marketing
肉丸冰淇淋营销学 Meatball Sundae
营销学硕士 MSc in Marketing ; Marketing MSc ; Master of Marketing
营销学教授称之为诱饵效应，这名字肯定更容易记。
Marketing professors call it the decoy effect, which is certainly easier to remember.
Chang先生是延世大学商学院营销学教授兼国际研究院院长。
Mr. Chang is a professor of marketing and dean of the Graduate School of.
菲利普·科斯勒曾任该学院营销学教授40多年，对此功不可没。
Philip Kotler (born 1931), who has been a professor of marketing at the school for over 40 years, is largely responsible for that.
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