"IMC是一个营销传播计划概念，它注重以下综合计划的增加值，即通过评价广告、直接邮寄、人员推销和公共关系等传播手段的战略作用，以提供明确、一致和最有效的传播影响力。"
充分了解客户的需求，并制定相应的数字营销传播计划；
To fully understand client's needs, and formulate the corresponding digital marketing plan;
理学硕士课程的整合营销传播，需要完成45个单位，每学期的基础和先进的计划。
The master of science degree in integrated marketing communications requires completion of 45 semester units in the foundation and advanced programs.
通过本文的论述，阐述了家具零售企业有效地、有计划、有目的地配置营销传播资源与寻求合理的营销传播活动的意义。
Eventually, this paper describes the meaning of effective arrangement of marketing propagation resource and the feasible marketing propagation activities for the furniture retailing enterprises.
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