作为背景，他们指出人们是在获得社会承认方面有很强积极性的，因此对拒绝很敏感。
As background, they note that people are strongly motivated to gain social acceptance, and thus are highly sensitive to rejection.
对于许多瑞士年轻人来说，穿着合适牌子的合适衣服是体现个性和获得社会承认的一种方式。
For many young Swiss, wearing the right clothes with the right label is a way of asserting their personality and gaining social recognition.
在面对反对声音中获得社会的承认，无须要奋斗的那种伟大的真理是很少的。
There is scarcely a great truth but has had to fight its way tp public recognition in the face of opposition.
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