前言：目的为我国药品零售连锁企业品牌建设提供参考。

OBJECTIVE: to provide reference for the brand construction of chain drug stores in China.

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前言： 目的：为我国药品零售连锁企业制订市场营销战略提供参考。

OBJECTIVE:To provide reference for Chinese pharmaceutical retail chain enterprises in making marketing strategy.

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在日趋规范的药品零售市场竞争中，单体药店面临着大型连锁药店和医院药房两大竞争者。

The competition in pharmacy market is gradually standardization, and monomer drugstores face two competitors, chain stores and hospital pharmacies.

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