本专业方向培养具有管理学、经济学、药学、市场营销等方面基本理论、知识和技能,能在政府部门、各类医药工商企业、药品监督管理部门及相关机构从事药品市场营销与管理以及教学、科研等方面工作的高级应用型人才。
药品营销渠道 pharmaceutical marketing channels
药品营销渠道成员关系 memberships of the pharmaceutical marketing channels
药品市场营销 Pharmaceutical marketing ; Drug marketing
The chapters 3,4,5 analysize the primary factor affecting the OTC drug marketing in our country.
第三、四、五章对影响我国OTC药品营销的主要因素进行探讨分析。
参考来源 - 我国OTC药品市场主要营销问题的探索In the practice, strengthens the channelconflict management, improves the channel condition, strengthens thechannel conformity, inducts the customer relations management, raisesown management level. Finally through the case, further discusses theconcrete measure which the medicine marketing channel improves.
最后通过案例,进一步探讨药品营销渠道改进的具体措施。
参考来源 - 制药企业营销渠道改进策略研究·2,447,543篇论文数据,部分数据来源于NoteExpress
结果与结论:因特网为药学、药品营销提供了广泛的信息资源。
Conclusion: The Internet provides a vast source of information for pharmacology and materia medical marketing.
此方法可以为医药零售业提供药品营销组合策略,同时也为药品采购和库存提供参考。
This method can provide drug marketing combination strategies for the pharmaceutical retail industry and provide references for drug purchasing and inventory.
笔者对我国现有药品营销渠道现状进行了分析与评价,并分析了CRM在药品渠道管理中的功能。
Current situation of medicine marketing and distribution management in China is analyzed, and the effect of CRM in medicine marketing and distribution management is described.
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