「花钱有理(Why we buy)一书的作者安得希尔 ( Paco Underhill ) 表示，GAP应该把焦点锁定在一般美国人工作与玩乐的周一到五，而非周末，GAP该关注的市场...
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根据第一种解释，我们认为人类是有理性、有逻辑的生物，我们会仔细权衡现在与将来来做出花钱的决定。
In the first set of answers humans are seen as rational, logical creatures who make decisions about money by carefully weighing up the present against the future.
不随便花钱，不冲动购物，有理性的理财观念。
It is not casual spends, does not impulse the shopping, rational managing finances idea.
其次，消费的计划性较差，盲目花钱的行为时常发生，消费时既有冲动性也有理智性。
The programming secondly, consuming is relatively poor, the behavior spending money blindly often happens, both have impulsion and have a reason time consumption.
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