广告大力推出了公司创立的、旨在对少女举行美丽教育、树立正确美丽观的公益项目 “ 自信基金 ”( self-esteem fund ),在全世界开展宣传,鼓励少女以更加积极的态度看待自身形象,更全面地界定美丽内涵。
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去年,奥美说服联合利华推出多芬“自信基金”(self - esteem fund),在全球开展宣传,说服女孩和年轻女子更积极地看待自己的形象。
Last year Ogilvy persuaded Unilever to launch the Dove "self-esteem fund", a worldwide campaign to persuade girls and young women to embrace more positive images of themselves.
他们颇像是为自信投票甚至是激励那些有了基金激励就会把自己接下来的有趣的项目继续下去的非著名人士。
Rather they are a vote of confidence, sometimes in rather obscure people, that with a serious infusion of funding their next projects could proceed in very interesting directions.
这是衡量对冲基金业从业女性所面临的大量审视的一个指标,她们不能自信地模仿男同事的那种“有实力的休闲”风格。
It's a measure of the tremendous scrutiny that hedge-fund women face that they can't confidently imitate the men's 'power casual' style.
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