而耐克、苹果等人气品牌之所以受欢迎,是因为它们的广告都清楚且直接,即便它们的产品很复杂。
Nike, Apple and the other favorites score because their pitches are clear and direct, even when the products are complex.
如果我看到一个状态不佳的锐跑高级职员开发令枪,而卡尔·刘易斯却穿着耐克鞋,我会选择卡尔,因为这才是真正的联系。
If I see a Reebok official who may not be in the best shape firing the starting pistol and Carl Lewis wearing Nike shoes, I'm going to go with Carl because that's the authentic link.
阿迪达斯于2005年收购位于美国的锐步公司,希望能减少该公司的生产成本、重振品牌,而锐步公司逐渐不敌耐克公司等竞争对手。
Adidas bought U.S.-based Reebok in 2005, seeking to reduce the company's bloated cost base and revitalize the brand, which was losing ground to competitors like Nike Inc.
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