“这些说法的流传伤害了零售商，但娱乐了消费者。” Verde 集团总裁保拉·考特尼说。
"Storytelling hurts retailers and entertains consumers," said Paula Courtney, President of the Verde group.
在康奈尔大学的一项实验中，心理学家杰夫·汉考克让参与者试着通过即时聊天来鼓励其他参与者喜欢他们。
In an experiment at Cornell University, psychologist Jeff Hancock asked participants to try to encourage other participants to like them via instant messaging conversation.
加拿大的肯考迪亚大学的研究者在心理学与营销杂志上撰文称，在线的头像常常反应其创建者的个性。
Researchers at Concordia University in Canada report in the journal Psychology and Marketing that online avatars usually reflect the personality of their creators.
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