客户背景:开菲尔源于KEFIR中文谐音,KEFIR在土耳其语中为健康,快乐,美好之意,很早以前,土耳其牧民就普遍喜欢饮用自酿酸奶。
Client Background: KEFIR from KEFIR Chinese homonym, KEFIR in Turkish for the health, happiness, beauty of Italy, a long time ago, Turkish nomads generally like to drink brewed on the yogurt.
起初,人们把这种食物叫“浮圆子”,后来又叫“汤团”或“汤圆”,这些名称“团圆”字音相近,取团圆之意,象征全家人团团圆圆,和睦幸福,人们也以此怀念离别的亲人,寄托了对未来生活的美好愿望。
What’s more, tangyuan in Chinese has a similar pronunciation with "tuanyuan”, meaning reunion. So people eat them to denote union, harmony and happiness for the family.
人们通过这样图案形象,传达了喜庆、吉祥如意和祝福之意,又寄托了对美好生活的向往和憧憬。
Through these patterns and images, people express jubilation, good luck, and blessings; in them they entrust their hopes and yearnings for a good life.
应用推荐