置入性行销（Placement marketing）又称为置入式行销，也可称为产品置入（Product placement）。 系指刻意将营销事物以巧妙的手法置入既存媒体，以期藉由既存媒体的曝光率来达成广告效果。行销事物和既存媒体不一定相关，一般阅听者也不一定能察觉其为一种行销手段。
你宁愿看不闪烁如视频和没有置入性行销吗？
Would you rather see less flash in a video and no product placement?
置入性行销被允许一个多月了，英国频道观众肯定真是百感交集的新形式的市场推广。
Product placement has been allowed for more than a month now, and the UK viewing audience certainly seems to have mixed feelings about the new form of marketing.
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