(2)价值是个人或社会的判断标准 罗克奇（Rokeach）认为当个人或社会面临有选择的情况时，必须对各种选 择，进行深思熟虑的思考分析，这种选择的表现，就是价值观念。
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罗克·里奇(麦当那和盖里奇的儿子)。
甘迪尼： 当我接触到克罗那和瑞奇时感到他们真得很有意思。
Gandini: I was really interested in Corona and Ricky, who I got close to.
不过，看了保罗•弗伦奇《卡尔•克罗》一书你就会发现，这位生于密苏里州的企业家的一生起码像他的著作一样具有教育意义，并散发着迷人魅力。
On reading Paul French's book, “Carl Crow”, however, it becomes clear that the Missouri-born entrepreneur's life is at least as instructive and engaging as his books.
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