利用网络、电话调查等工具,进入消费者的大脑,帮助公司营销他们的产品。
Get inside the brains of consumers to help companies market their products using tools such as Internet and telephone surveys.
仅仅5年前这项已经投入数十亿的产业还在为新网络摸索消费者,市场调查公司CCS Insight的本伍德认为这是“巨大的讽刺”。
The “huge irony”, says Ben Wood of CCS Insight, a market-research firm, is that only five years ago the industry was scrabbling for customers for the new networks in which it had invested billions.
克拉克的情报来源于辉瑞的全球线人网络、消费者密报和店内调查。
Mr Clark’s intelligence comes from Pfizer’s global network of informants, consumer tip-offs and in-store inspections.
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