对于网上商店而言，要想在网上销售中盈利，把握消费者网上购物行为特征是很重要的。
It is important for store on Internet to understand the features of consumers' shopping action if he want to make profit.
由于不能根据消费者网上购物行为的变化而制定相应的网上营销策略，因此，虽然网上店铺开张很多，但交易额并不大。
Because we are not able to make the exact online marketing strategy, according to the changes of consumers' behaviors, although many online shops have been opened, we are not able to get big sales.
我还对消费者如何在网上操作，以及这种在网上购物的行为与他们在线下去商店购物时的行为有何不同很感兴趣。
I'm also interested in how consumers operate online, and how that online behavior might be different from how they operate offline when they go to the shops.
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