消费者的创新性水平是影响其网上购物意向的重要因素之一。

The level of consumers innovativeness is one of the main factors influencing consumers intention of online-shopping.

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那么如何提高消费者的网上购物意向，就成为本文研究的主要问题。

So, how to promote customers' intention of Internet shopping becomes the main problem we resolve in the study.

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网上购物、网上银行、网上旅游三者个人采纳意向影响因素之间存在行业差异性。

There is industry difference among the influence factors of online shopping, online bank and online tourism personal adoption.

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