从戛纳传来喜讯,发布以来广获好评、获得不少奖项的上海DDB作品《绿色步行》(Green Pedestrian Crossing),一举拿下设计类金狮,成为中国大陆有史以来获得的第二尊金狮。
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在2010年里,DDB中国“绿色步行”活动获得了一枚戛纳金狮奖、“英国绿色奖”颁发的两枚大奖以及中国4a金海豹创意奖。
In 2010, DDB China Group's Green Pedestrian Crossing campaign won a Cannes Gold Lion and two Grand Prix awards from the UK Green awards and China 4a Golden Seal Creative awards.
因为绿色环保是2012奥运的主题,伦敦想要让观众能通过步行,骑车或者交通工具到达会场。
With London aiming to make it possible for spectators to reach main venues by walking, biking or public transportation, green is clearly the color of the 2012 games.
倡导绿色交通,城市应该是一个包容步行道、自行车专用车道和拥有人行道的地方。
Advocate green traffic, the city should be a place where it has footpath special bike paths and sidewalk.
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