营销是一门艺术,也是一门科学。但营销越来越象一门科学,一个很有创意的“点子”能够奇迹般地使企业打开市场并产生惊人的经济效益,这种传奇式的成功事例越来越难得一见;资源(包括资金资源、人力资源等)、能力(包括技术、管理、运营、创新等)、模式(包括盈利模式、分配模式等),外部环境,日益成为企业成败的核心因素。
国际终端营销协会 POPAI
终端营销推广 Retail Marketing
终端营销技巧 Terminal marketing techniques
是由国际终端营销协会 Point of Purchase Advertising International
终端营销评价体系 terminal marketing assessment system
年度终端营销大奖青啤 Liquor-Making
营销终端 terminal marketing ; F-TOUCH
Although some industrial enterprises is also increased attention on the terminal marketing, but don’t form a complete marketing chain.
虽然有的工业企业对终端营销也日益重视,但还没有形成完整的营销链条。
参考来源 - 吉林烟草工业有限责任公司营销模式研究·2,447,543篇论文数据,部分数据来源于NoteExpress
成立伊始,即致力于不断引进新品种、实行方便实用的终端营销体系。
Since its inception, that is committed to continually introducing new varieties, convenient and practical to implement end-marketing system.
终端部门首席战略和营销官徐昕泉于本月初称:到2012年,智能电话的销售额有望从去年的300万美元增至3000万美元。
Victor Xu, chief strategy and marketing officer of Huawei Device, said shipments of smartphones were expected to reach as much as 30 million by 2012 from around 3 million last year.
云服务的销售和营销与终端用户的服务捆绑在一块,而不是传统企业软件那种托管式的从上至下的部署。
Sales and marketing are now tied to end-user adoption of services, not mandated top-down deployments of enterprise software.
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