网路行销是企业整体营销战略的一个组成部分，是为实现企业总体经营目标所进行的、以互联网为基本手段营造网上经营环境的各种活动。
网路行销的精神，在于如何运用网路科技协助行销部门、以及如何为网站规画行销策略。
The spirit of Internet marketing is the course of how to assist the Marketing Department by learning the Internet technology, and how to design the marketing ploy of web server.
本课程希望厘清网路行销的范畴，让学子了解，网路行其实不只是B2C电子商务或者线上购物机制而已。
This course wants to distinguish the category of Internet marketing. And let the students know that the scope of Internet marketing is greater than the B2C electric commercial.
通常网路助长了这种侵权行为，但在失能白鲸的例子上，在行销这位艺术家时，设计者的身份和官方连结会浮到上面。
Normally, the Internet encourages this type of piracy, but in the case of the Fail Whale, by promoting the artist, the designer's identity and official link have floated to the top.
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