本文根据市场营销学的传播观点，分析了建立图书营销信息系统的重大意义。

According to the communication theory of the marketing, the article analyzes the significance of building book marketing information system.

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通过对心理学和营销学领域大量相关文献的系统梳理，提出品牌依恋建立于依恋理论、品牌关系理论和自我一致性理论基础之上；

This paper includes a review of literatures of psychology and marketing, points out attachment theory, brand relationship and self-congruence theory as theoretical basements of brand attachment.

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由于烟草行业的品牌中心制是营销学的一个新课题，以及本人对广告学相关理论缺乏系统地学习，因此，本文在广告传播领域以及对品牌中心制的探讨还显得较为浅显而有许多不足。

Because the brand center system is fresh in tobacco-industry of China, and the advertisement knowledge is scarce to me. This paper is a great shortage of the domain of this two.

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