上世纪80年代，奈特曾公开嘲笑彼时刚刚兴起的有氧运动趋势，并且坚持认为，耐克应该继续专门为精英运动员设计产品。如此刚愎自用的代价是，眼睁睁地看着锐步(Reebok)由于销售女款运动鞋而取代耐克成为行业王者。
Knight scoffed at the 1980s aerobics trend and kept Nike focused on designing for elite athletes, only to see Reebok overtake his company by selling sneakers to women.
ul tra Assault进入一个精英飞行员的鞋，驾驶最近的CAA(隐蔽航空的攻击)飞机。
Step into the shoes of an elite pilot, flying the latest CAA (Covert Aerial Assault) aircraft.
ISTOWAY意斯图威的设想在于谋求商务与保存的细节，细心制作寰球时髦男鞋款式、专一于特点与质量的表现，制作简约、老练的精英商务男鞋品牌。
ISTOWAY is designed to pursue business and life, to create the global fashion style for men , focusing on the character and quality of product, to create simple, capable of elite business men's brand.
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