书 名: 管理金字塔 作 者:张智光 出版社: 科学出版社 出版时间: 2009-12-1 ISBN: 9787030262806 开本: 16开 定价: 38.00元
(见本文)实属一脉相承,后两位中前者早期研究无国界管理,后者晚期研究“金字塔基” 理论,帮助企业同贫困客户打交道。
Prahalad (see article), whose later field of interest was “the base of the pyramid”—helping businesses to work with poorer customers.
新兴市场“藏富于金字塔底层”,这个概念自C.K. Prahalad (普拉哈拉德)在2006年使之普及后,又受管理大师们热捧。
MANAGEMENT gurus have rhapsodised about “the fortune at the bottom of the pyramid” in emerging markets ever since C.K. Prahalad popularised the idea in 2006.
然后,掌握客户关系管理系统里的筛选和分类工具,建立起你自己的潜在客户金字塔。
Then get familiar with the filters and sort tools on your CRM program and build your own prospecting pyramid.
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