本文主要运用波特的竞争战略理论和管理学的基本模型和工具分析西安房地产企业的竞争战略。
This paper USES Porter's theory of competitive strategy and basic models and tools of management to analyze the competitive strategy of the real estate enterprises in Xi 'an.
通过管理学的过程型激励理论和经济激励理论中的委托代理模型结合起来，建立一个有效的分析框架。
Therefore, an efficient analyzing framework which combines economic method based on the hypothesis of rational with management method based on behavior theory has been set up.
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