最后讨论了本研究的管理启示与研究不足。
In the end, the management implications and limitations of this study are discussed.
文章最后探讨了本研究的理论贡献与管理启示，以及不足与未来研究方向。
Finally, the paper discusses the theoretical contributions and management implications as well as the research limitations and future research directions of this study.
令人惊讶的是，评价结果显示，在个体顾客层面上，使用复杂的统计模型所作的预测并不比简单的管理启示法更好。
Surprisingly, the evaluation shows that on the individual customer level, the predictions made by the sophisticated stochastic models do not outperform the simple managerial heuristics.
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