我们的策划认为：策划不是某人拍脑门想出来的，也不是一套奇特、个性的方案。
Our planning people believe that planning is not the inspiration of someone or a set of peculiar and individualized plans.
广告创意是在广告策划全过程中确定和表达广告主题的创造性思维活动，一个好的广告创意首先是要新颖奇特，张扬个性。
The advertising originality is a creative thinking activity which expresses and confirms the advertising theme in the course of the advertising planning.
应用推荐