消费社会是一个符号社会，是一个由符号支配、人被符号化的社会。
Consumer society is a symbolic society, a society controlled by symbols and in which people are symbolized.
在符号逻辑支配的消费社会，产品语意学无疑成为产品由明晰的实用功能转向潜移默化的文化积淀的利器。
In the consumption social controlled by sign logic, product semantics effectively helps product design turning from explicit practice function to latent culture deposition.
因为有了一套基本的象征意义上的对立的东西，作品中象征性的符号受支配于二元世界里的相似点和不同点。
Given a set of basic symbolic oppositions, connections created by symbolic figures in a text are generally governed by similarities to and differences from the basic binary parameters.
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