本文从符号学的角度对广告翻译进行了尝试性的探索。
This dissertation made an attempt in exploration of advertisement translation from the semiotic perspective.
确立这些原则的依据是符号学的翻译观和商标命名的宗旨。
The translative principles which are on the grounds of the translative viewpoint of semiotics and the purpose of brand naming include adaptation, relation and concision.
作为设计者的我们,学习运用符号学的工具,会使设计更具有效的功能。
As designers we have to learn to use semiotic tools, will design a more effective performance.
This then is the object of Saussure's attention as a linguist and as a semiotician.
这就是索绪尔所注意到的,作为一个符号学家兼语言学家。
There is a Darwinian semiotics, understanding the relationships among species in semiotic terms.
达尔文主义的符号学,用符号学来研究物种间的关系。
The important thing about Saussure and the discipline of semiotics is the incredible influence that it has had on virtually every form of subsequent literary theory.
索绪尔和其他符号学家都很关注的一件事就是,符号学对于,任意一种文学理论的影响。
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